The Brain Audit—Why Clients Buy (And Why They Don't)

A talk by Sean D'Souza
Author of The Brain Audit —Why Clients Buy (And Why They Don't), PsychoTactics

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About this talk

When a sale falls apart, it's extremely frustrating!

And what's frustrating is the fact that you don't know at which point the sale fell apart. What you do know is that your product or service is really good for your customer. And that you've done everything to get them interested and ready to buy.

Yet despite being interested in what you're selling, they shift, fidget—and then inexplicably walk away. And a ‘sure sale' slips through your fingers forever! So what stops customers from buying? What stops them from moving ahead? What's really going on in your customer's brain?

And are you losing tons of business because you don't know how the customer's brain works?

Your customer's brain is a lot like the ‘conveyor belt' at the airport.

Have you ever waited for your bags at the airport? And would you leave the airport without taking all your bags off the conveyor belt? Even if there's just one bag missing, you get tense. You're not sure what to do.

Your customer's brain is a lot like that conveyor belt.

In this talk, you'll learn about The Brain Audit, a complete system that enables you to understand what's going on inside the brain of your customer. It's a system that is based on a deep understanding of how our mind works.

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