Pricing Creativity

A talk by Blair Enns
CEO, Win Without Pitching

October 26, 2020, 05:00 PM

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About this talk

Most people are familiar with the theory of value-based pricing—charging based on value created instead of time spent—but so few professionals are able to make the switch. In this talk, Pricing Creativity author Blair Enns discusses why so many struggle with what is a fairly simple concept, and he explains how you can avoid that struggle. He'll share some simple rules to help you begin transitioning away from selling time to selling value, unlocking the gate to extraordinary income.

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