It may sound counter-intuitive, but transparency and imperfection sells. In this session, Todd shares the behavioral science of why negative reviews on a website help those products sell MORE, and how leading with the CONS of your solution in human-to-human selling has the same effect - on every revenue metric that matters to your business.
And due to the proliferation of information, reviews and feedback available to buyers today on everything we do, buy and experience, we now have to embrace transparency, anyway.
In this talk, Todd Caponi shows you how. You'll walk away with a core understanding of how the buying brain engages, prioritizes and decides, along with a few easy-to-implement techniques you can immediately apply to your selling efforts.