How Professional Services Firms Grow: How 53 Actual Firms Generate Leads

A talk by Tom Miller
Founder, T. Miller Group

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About this talk

Tired of reverse engineering what you think might be working for other firms? I was too. So I embarked on a research project to find out how professional services firms grow, and what separates high growth from average and low-performing firms.

In this talk, you'll learn: - How positioning can determine a firm's marketing success - Which marketing channels tend to work for firms - The three categories of firms, and how they should approach marketing - How to answer difficult marketing questions you're stuck on - An acquisition model you can put into place in your expert firm

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