About this Speaker
Kelly Waffle heads up Digital Strategy at Hinge, the leading research-based branding and marketing firm for professional services. In addition, he leads the engagement efforts for the Hinge Research Institute—helping clients use research to grow and be more profitable.
A well-known practitioner and thought leader in Account-Based Marketing (ABM), Kelly has been recognized by Onalytica as a Top 50 Martech Global Influencer. He has won awards with Eloqua (now Oracle) and Marketo (now Adobe) for his marketing automation expertise. A prolific writer and speaker, he has tens of thousands of followers on Twitter and LinkedIn.